31Jul
19Oct
Phase 3 of Marketing Your Behavioral Health Company
This is going to sound counter-intuitive but your “After” marketing for behavioral health providers really begins at the beginning of your marketing efforts. If you have followed some of our earlier suggestions on branding and clinical philosophy, then you have set expectations for the level of treatment, care, and hope for recovery...
15Oct
Phase Two of Marketing Your Behavioral Health Company
This phase of marketing is the most active phase for all of us, as this is the point that the potential client, loved one, or referrer has come to realize that there is a problem, and it's time to take action. Think back to the analogies that I used in...
15Oct
Phase One of Marketing Your Behavioral Health Facility
What does “Before” in the context of Marketing your Behavioral Health Facility actually mean? The answer is quite simple. Our experience in the industry, talking with hundreds of clients, many loved ones and hundreds of referrers all pointed to the same issue. That is that until someone actually needs your service they...
15Oct
Behavioral Health Marketing Costs. Client Lifetime Value is the Key
Behavioral Health Marketing Costs. Client Lifetime Value is the Key
Give Me $1.00 and I Will Give You Back $4.00
If you gave me $1.00 and I gave you back $1.50, how many one-dollar bills would you give me? If I gave you back $2.00, how many dollars would...
08Jul