Objectives

The Foojan team was looking to launch a new app to help people with mental health and improve their lives. This innovative app would help individuals in all areas of their life. Because the app helps in many areas of life, it does not fall into one app category. The messaging had to communicate all the benefits in a concise way to attract the right audiences. The objective was to simplify the science behind the app and to run marketing campaigns to introduce the app and gain subscribers.

Strategy

The app helps people in over 30 life areas. To simplify the messaging, we decided to focus on the top 6 life areas such as relationships, career, and finance. We would create content to highlight the benefits of the app in these life areas. Then run marketing campaigns to appeal to different audiences for each life area.

Process

We built a new website to showcase the new app and its benefits, focusing on the proven science behind the app. To simplify the science for the average consumer, we created infographics and videos for each of the top 6 life areas. We also created ad campaigns for Google and Facebook to drive traffic to the app landing pages.

Creative