Client Case Study Anxiety Trauma and Depression Treatment Centers
Anxiety, Trauma & Depression Treatment Centers is a premier multi-location mental health provider offering Intensive Outpatient Programs (IOP) for adolescents, young adults, and adults across Utah. Initially operating under a different name, the center struggled with low census, underperforming locations, and limited brand recognition. When mental health industry veteran James Bailey acquired the company, his goal was to transform struggling facilities into a leading mental health brand and expand services statewide through virtual care.
Recognizing the need for a marketing partner with specialized expertise in behavioral health, multi-location facility marketing, and patient engagement, James Bailey selected Navazon Digital. Navazon’s extensive experience in branding, digital marketing, and scalable outreach systems for mental health and substance use treatment facilities made us the natural choice to lead the turnaround and position the organization for long-term growth.
Objective
Revitalizing and Scaling a Mental Health Brand for Sustainable Growth
The client’s mission was ambitious yet clear: revitalize the underperforming centers, drive measurable growth, and establish a scalable system to support future expansion. They required a full-scale marketing partner who could drive immediate census increases and build the systems, infrastructure, and brand equity to support new services and locations in the future.
Key client objectives included:
- Increase patient census at all four existing locations.
- Build a credible, recognizable mental health brand.
- Expand service offerings to include adults and Virtual IOP across Utah.
- Establish scalable marketing and outreach systems.
- Create a foundation for replicable, multi-location growth.
Strategy
A Bold, Data-Driven Strategy for Market Domination
Navazon designed an aggressive, multi-phase strategy focused on brand transformation, digital dominance, and market expansion. Our approach was grounded in data, market insights, and a deep understanding of the mental health care space, ensuring every move supported both short-term census growth and long-term scalability.
Our strategy included:
- Brand Transformation: Guided the renaming and rebranding process to “Anxiety, Trauma & Depression Treatment Centers,” enhancing clarity, SEO, and patient trust.
- Digital Overhaul: Developed an SEO-optimized, conversion-driven website with targeted landing pages for services, locations, and Virtual IOP.
- Market Expansion Campaigns: Created new service messaging targeting adults and underserved demographics.
- Scalable Outreach Systems: Built admissions, field marketing, and collateral systems to support aggressive census and outreach goals.
- Hyper-Local Paid Campaigns: Launched focused Google Ads and local SEO campaigns to boost visibility in key markets.
Logo Design
Website Design
Branding
Workflow Automation
Blogging
SEO
Google Ads
Facebook Ads
Lead Generation
Social Media
Graphic Design
Process
From Discovery to Execution, A Partnership Built on Insight and Action
Our team combined research, strategy, and precise execution to guarantee each step matched the client’s core objective. We worked closely with the client using an insight-driven process, which established a strong foundation for execution and produced measurable results from day one.
Our process included:
- Discovery & Market Research: Conducted market and competitor analysis, stakeholder interviews, and brand audits.
- Brand Identity & Naming Workshops: Facilitated sessions to rename and reposition the business, focusing on SEO, SEM, and audience resonance.
- Website Development & Optimization: Designed and built a fully optimized website, prioritizing conversion pathways and SEO best practices.
- Integrated Marketing Rollout: Activated multi-channel digital campaigns (PPC, social media, SEO) alongside outreach and admissions programs.
- Continuous Optimization & Reporting: Provided real-time dashboards, monthly reviews, and ongoing adjustments to keep results on target.
- Logo Design
- Website Design
- Branding
- Workflow Automation
- Blogging
- SEO
- Google Ads
- Facebook Ads
- Lead Generation
- Social Media
- Graphic Design
Creative
Results
Measurable Impact, Statewide Growth, and a Blueprint for the Future
The results speak for themselves—within months of engagement, the client experienced transformational growth across all key metrics. Navazon helped drive immediate census increases and established the client as a market leader with a replicable system for future growth.
Key outcomes included:
- 125% Increase in Census: From 20 to over 50 patients within months.
- Statewide Reach Achieved: Successful launch of Virtual IOP, expanding patient access statewide.
- Google Dominance Secured: Achieved #1 search rankings for key terms, driving a surge in qualified inbound leads.
- Expansion Realized: Opened a new location in an underserved market, fulfilling early expansion goals.
- Client Satisfaction: Featured glowing testimonials and 5-star Google reviews highlighting Navazon’s responsiveness, strategy, and execution excellence.
