Client Case Study Oaks Community Pharmacy

Objective

Oaks Community Pharmacy hired Navazon Digital to help expand their B2B client base, targeting care facilities, addiction treatment centers, and senior living communities throughout Los Angeles, Ventura, and Orange counties. Their secondary objective was to increase local visibility, drive more foot traffic, and attract retail compounding clients from neighboring cities.

Strategy

Navazon crafted a dual-track strategy focused on both B2B and B2C growth:

• Website Redesign: A contemporary new website was developed to highlight their unique selling propositions: 24/7 availability, same-day delivery, and custom blister packs.
• Video Production: A warm, patient-focused video was created to emphasize friendly service, expert care, and convenient delivery.
• Multi-Channel Campaigns: Targeted ad campaigns were launched—B2C efforts to attract local residents and B2B outreach aimed at decision-makers in healthcare facilities across Southern California.
• CRM Integration: A new CRM system with automated follow-ups was implemented to streamline lead nurturing and improve conversion rates.

Process

1. Discovery: We identified their strongest value propositions and key customer segments through interviews with the pharmacy’s leadership.
2. Creative Development: We designed a brand-forward website and produced original video content tailored for both consumer and business audiences.
3. Campaign Launch: Simultaneous B2C and B2B campaigns were rolled out, with paid media targeting local consumers and direct outreach to care facilities across three counties.
4. System Implementation: Navazon integrated a CRM to manage lead flow from all campaigns and ensure consistent follow-up from the sales team.
5. Ongoing Marketing: We supported Oaks Community Pharmacy with continuous content creation, social media marketing, and local SEO to strengthen their community presence.

Creative