Client Case Study American Institute of Research
How American Institute of Research Scaled Participant Recruitment with Navazon Digital
American Institute of Research is a clinical research organization focused on connecting qualified participants with investigational studies across a wide range of health conditions. Their mission centers around advancing medical science while delivering a supportive, patient-first experience.
The organization emphasizes ethical research practices, participant safety, and accessibility, offering no-cost study-related care, reimbursement for time and travel, and opportunities to contribute to the future of medicine. Their model is built on trust, transparency, and education, helping individuals better understand clinical trials and feel confident participating.
Objectives
Navazon Digital partnered with American Institute of Research to achieve the following:
- Increase awareness of available clinical trials in key geographic markets
- Drive qualified participant inquiries and study enrollments
- Educate the public on clinical trials to reduce hesitation and increase trust
- Improve online visibility for high-intent search terms related to clinical trials
- Establish a scalable marketing system for ongoing study recruitment
Strategy
Navazon Digital implemented a multi-layered, growth-focused strategy designed to attract both study participants and research partners while building a scalable recruitment engine:
- Proven Recruitment Marketing Framework:
Deployed Navazon’s tested marketing and advertising strategies specifically designed to attract and convert clinical trial volunteers across multiple channels. - Dual-Audience Website Strategy:
Designed and developed a new website experience tailored to two core audiences: - Sponsors & CROs: Highlighted American Institute of Research’s capabilities, specialties, and operational excellence to position the organization as a trusted research partner
- Study Participants: Delivered clear, engaging information about available studies, eligibility, and participant benefits to drive inquiries and enrollment
- Full-Funnel Marketing Campaigns:
Executed integrated organic, social, and paid marketing campaigns to consistently attract new study volunteers and drive high-intent traffic - Database Growth & Retargeting:
Focused on expanding the internal database of qualified participants, enabling faster recruitment for current and future studies - Study-Specific Campaign Activation:
Rapidly developed and launched marketing materials and campaigns for new studies as they were awarded, ensuring immediate visibility and enrollment momentum
Social Media Posts
Local Directory Listings
Blogging
Search Engine Marketing
Website Hosting & Maintenance
Copywriting
Graphic Design
Landing Page Design
Google Ad Campaigns
Facebook Ad Campaigns
Process
Navazon executed a structured rollout to ensure consistency, performance, and scalability:
- Discovery & Positioning
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- Defined target audiences based on study types and conditions
- Refined messaging to highlight safety, accessibility, and participant benefits
- Website & Landing Page Optimization
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- Reworked core pages for SEO and conversions
- Built dedicated study pages with clear eligibility pathways
- Content Development
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- Produced educational blog content aligned with key search intent
- Created condition-specific content to attract highly relevant traffic
- Social Media Strategy & Execution:
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- Developed platform-specific content (Facebook, Instagram) focused on active studies and participant benefits
- Created clean, compliant visual posts aligned with brand guidelines to drive engagement
- Published consistent content highlighting study opportunities, FAQs, and educational insights
- Used geo-targeted messaging to reach local audiences in key markets
- Campaign Launch
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- Deployed paid search and social campaigns targeting local and condition-based queries
- Implemented tracking for calls, form submissions, and campaign attribution
- Ongoing Optimization
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- Monitored performance across channels
- Refined targeting, messaging, and landing pages based on real data
- Scaled campaigns that produced the highest-quality participant leads
Creative
Results
The partnership delivered measurable growth across awareness, engagement, and conversions.
American Institute of Research experienced:
- Increased Qualified Leads: Significant growth in participant inquiries from high-intent search traffic
- Improved Conversion Rates: Optimized landing pages led to more completed forms and calls
- Stronger Search Visibility: Higher rankings for competitive clinical trial keywords in target markets
- Better Patient Education: Increased engagement with educational content helped reduce hesitation and improve lead quality
- Scalable Recruitment Engine: Established a repeatable system to support ongoing and future study enrollment
