30Nov
31Oct
How Fonts Impact Your Business: Font Theory
Understanding Font Theory
Design is very complex and there are so many different elements to design that can evoke emotion in your audience. Shapes, layouts, colors, models, music, and much more can heavily influence how a piece of design is perceived by an audience. Another one to add to this list...
27Sep
How to Optimize Your Website for AI Agents: The Next Level in SEO
AI Agents, Your Website, and SEO: Tie Them Together
As the landscape of the great World Wide Web continues to expand and change, so do we and our practices. Whether it’s keywords, learning metadata, emphasizing user experience, or more, we have ebbed and flowed right along with the path the internet...
01Sep
7 KEY REASONS WHY INVESTING IN DIGITAL MARKETING IS WORTH IT
Digital marketing refers to the use of online platforms and digital tools to promote products, services, and brands. In today's business landscape, it has become an essential component for reaching and engaging with a broader audience. Digital marketing's importance lies in its ability to leverage the power of the internet,...
24Aug
What is a Good Return on Investment for Advertising?
ROI And Advertising: Give me $1, I'll Give You Back $10
Everyone knows that advertising your business and brand is important. It gets you in front of new eyes, builds your reputation, and, ultimately, gets you more sales. We all know this. However, the thing that we don’t know—especially if you...
24Jul
Google’s AI Overviews and Your SEO
How AI Overviews on Google Can Impact Your SEO
Google is always at the forefront of user experience, and one of the many things they have implemented to make Google a better one-stop-shop is AI Overview technology. Now, when you Google something, you will see an AI-generated summary, nearly eliminating the...
13Jul
5 Reasons Why You Should Hire a Digital Marketing Agency
A digital marketing agency specializes in managing various aspects of online marketing to help businesses reach their target audience, enhance their online presence, and drive sales. These agencies offer expertise in areas such as: Search Engine Optimization (SEO) Social Media Management Content Marketing Pay-Per-Click Advertising (PPC) Email Marketing In today's highly...
23Jun
Need More Patients? Programmatic Advertising Is Your Answer
Understanding Programmatic Advertising for Healthcare Marketing
Need to put your foot on the gas pedal and get more patients in the door? Technology and marketing are besties, and with the rapidly changing landscape of AI and its abilities, there are more ways now than ever to reach new patients. One of...
06May
Medical Marketing Tip: Use Geofencing for Enrollment
Geofencing for Healthcare Marketing
If you work in the medical field—whether you own your own medical practice, conduct clinical trials, or are otherwise looking for specific types of patients—one of the marketing industry's best-kept secrets is geofencing. Sometimes, putting yourself in places where people can seek you out themselves won’t always...
02Apr
ADA Compliance Checklist For Your Website