How-to: Healthcare Advertising Guide

Navazon’s Complete Healthcare Advertising Guide

If you are a healthcare company looking for new patients, expanding your practice, or recruiting clinical trial participants, you will quickly find that your ads may be getting turned off or rejected, or even your accounts are getting shut down. There are many rules to follow,...

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How Fonts Impact Your Business: Font Theory

How Fonts Impact Your Business: Font Theory

Understanding Font Theory

Design is very complex and there are so many different elements to design that can evoke emotion in your audience. Shapes, layouts, colors, models, music, and much more can heavily influence how a piece of design is perceived by an audience. Another one to add to this list...

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How to Optimize Your Website for AI Agents: The Next Level in SEO

How to Optimize Your Website for AI Agents: The Next Level in SEO

AI Agents, Your Website, and SEO: Tie Them Together

As the landscape of the great World Wide Web continues to expand and change, so do we and our practices. Whether it’s keywords, learning metadata, emphasizing user experience, or more, we have ebbed and flowed right along with the path the internet...

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Google's AI Overviews and Your SEO

7 KEY REASONS WHY INVESTING IN DIGITAL MARKETING IS WORTH IT

Digital marketing refers to the use of online platforms and digital tools to promote products, services, and brands. In today's business landscape, it has become an essential component for reaching and engaging with a broader audience. Digital marketing's importance lies in its ability to leverage the power of the internet,...

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What is a Good Return on Investment for Advertising?

What is a Good Return on Investment for Advertising?

ROI And Advertising: Give me $1, I'll Give You Back $10

Everyone knows that advertising your business and brand is important. It gets you in front of new eyes, builds your reputation, and, ultimately, gets you more sales. We all know this. However, the thing that we don’t know—especially if you...

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Google's AI Overviews and Your SEO

Google’s AI Overviews and Your SEO

How AI Overviews on Google Can Impact Your SEO

Google is always at the forefront of user experience, and one of the many things they have implemented to make Google a better one-stop-shop is AI Overview technology. Now, when you Google something, you will see an AI-generated summary, nearly eliminating the...

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Optimizing Your Digital Presence: The Key to Success for Medical Clinics

5 Reasons Why You Should Hire a Digital Marketing Agency

A digital marketing agency specializes in managing various aspects of online marketing to help businesses reach their target audience, enhance their online presence, and drive sales. These agencies offer expertise in areas such as: Search Engine Optimization (SEO) Social Media Management Content Marketing Pay-Per-Click Advertising (PPC) Email Marketing In today's highly...

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Need More Patients? Programmatic Advertising Is Your Answer

Need More Patients? Programmatic Advertising Is Your Answer

Understanding Programmatic Advertising for Healthcare Marketing

Need to put your foot on the gas pedal and get more patients in the door? Technology and marketing are besties, and with the rapidly changing landscape of AI and its abilities, there are more ways now than ever to reach new patients. One of...

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Medical Marketing Tip: Use Geofencing for Enrollment

Medical Marketing Tip: Use Geofencing for Enrollment

Geofencing for Healthcare Marketing

If you work in the medical field—whether you own your own medical practice, conduct clinical trials, or are otherwise looking for specific types of patients—one of the marketing industry's best-kept secrets is geofencing. Sometimes, putting yourself in places where people can seek you out themselves won’t always...

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ADA Compliance Checklist For Your Website

Make Sure Your Website Is ADA Compliant

Has it been a while since you’ve updated your brand’s website? Are you unsure whether your website is ADA-compliant or not? If you answered yes to either of these questions, it is important to you and your business that you dive in and make...

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