unique selling point marketing agency Woodland Hills
24Nov

What is your Unique Selling Proposition?

A Unique Selling Proposition (USP) is a marketing concept that defines the unique and distinctive qualities of a product, service, or brand that sets it apart from its competitors. It's a statement or proposition that communicates the specific benefit or value a customer can expect to receive by choosing a...

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The importance of empathy mapping in a digital marketing agency
20Nov

Empathy Mapping

Understanding your Ideal Customer with Empathy Mapping

When it comes to crafting the perfect marketing message, it comes down to one simple thing: Understanding your ideal customer. Everyone knows this, but how exactly do we figure it out? Marketers will achieve this through having empathy mapping sessions to explore every...

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finding target audience
16Nov

Finding Your Target Audience

Your Target Audience Isn’t “Everybody”

Sadly, that statement is very hard for a lot of small businesses to believe. There isn’t one single business in the world who targets absolutely everybody, and none should be. A great example of this is the auto industry. Think about it: everyone drives cars (especially...

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