Client Case Study Cahaba Clinical Research
Cahaba Dermatology Expands to include a Clinical Research Division
Cahaba Dermatology is known throughout Alabama as the State’s pre-eminent Dermatology Clinic and Skin Spa. Cahaba Dermatology had been successfully conducting clinical trials and they realized that to further expand the clinical research side of their business they had to separate their practice side from their research side of their businesses and to market them separately.
Objectives
Expanding Horizons in Clinical Trials
Cahaba Clinical Research sought Navazon’s partnership to expand their clinical trial business. Their objectives were clear:
Create a clinical research website and landing pages to showcase their extensive portfolio of ongoing trials and attract study volunteers.
Strategy
Building a Dynamic Presence
Our strategic approach revolved around crafting a dynamic brand identity and clear messaging. Our aim was to appeal to sponsors, Contract Research Organizations (CROs), and volunteers alike. Key components of our strategy included:
Initiating local marketing campaigns to swiftly establish Cahaba Clinical Research’s footprint and attract potential study participants.
Logo Design
Website Design
Branding
eCommerce
Programming
SEO
Process
From Vision to Reality
- Comprehensive Website: A modern, informative website was developed, showcasing their capabilities, research expertise, and an array of ongoing studies.
- Visual Impact: Professional video production to help deliver their messaging to interested volunteers.
- Local Campaigns: Digital marketing campaigns were strategically launched to attract potential study participants in the Birmingham area, setting the stage for filling upcoming clinical trials.
- Logo Design
- Website Design
- Branding
- eCommerce
- Programming
- SEO
Creative
Results
A Partnership Marked by Success
The collaboration between Cahaba Clinical Research and Navazon is new and is on track to yield results.
At Navazon, we’re proud to partner with organizations like Cahaba Clinical Research and play a role in their journey towards innovation and impact.
