01Mar
17Jan
Plan Out Your 2024 Marketing Goals
The new year is when companies roll out their latest and freshest marketing to set a tone for the year ahead. As the business landscape continues to evolve, so does the marketing realm. Each year brings new challenges and opportunities, and to stay ahead of the curve, it's crucial to...
09Jan
A Call to Your Call to Action
A call to action, or a CTA as we call it in marketing-speak, is the action you want your visitors to perform. You can have a call to action on just about anything — your homepage, social media posts, email newsletters, ads, landing pages and more. While a...
04Oct
4 Ways to Lower Your Bounce Rate
Bounce rates are when people decide to bounce - literally. They click away from your website, they delete your email newsletter, or they otherwise get away from you as quickly as possible without so much as clicking on anything else. The higher your bounce rates are, the more...
28May
4 Effective Lead Captures for B2B Outreach
It’s the age-old question when it comes to B2B outreach and attracting businesses to your service. And as times are changing, so are your customer’s needs and marketing habits. Just when you think you’ve found a great way to capture leads, something new comes along. If you are...
23May
Copywriting vs Content Writing
Copywriting vs Content Writing
What’s the Difference Between Copywriting and Content Writing?
Are you writing copy or creating content? We get it - it probably sounds like we are splitting hairs here. The truth is, copywriting and content writing are two totally separate things. If you’ve been having trouble finding the...
24Oct
The 4 Reasons Your Business Needs Email Marketing
Email Marketing is still going strong, and can easily be your most profitable means of marketing. It is relatively low in cost to set up, manage and send emails which gives you an amazing ROI. A well-crafted newsletter helps improve your brand image and increase your audience size. It...