Rev Up Your B2B Newsletter With These 10 Tips Is your newsletter struggling to get a decent open rate, or you haven’t sent one in what seems like forever? Or at all, even? Yes, newsletters and email marketing can be daunting to deal with, as there is an ever-changing landscape and...
How Medical Clinics Succeed With Digital Marketing Are you a medical clinic looking to get more patients in the door? There is a certain secret sauce regarding local medical clinics and how they do their online marketing. Even if you already have a website, some ads running, and even some SEO...
The new year is when companies roll out their latest and freshest marketing to set a tone for the year ahead. As the business landscape continues to evolve, so does the marketing realm. Each year brings new challenges and opportunities, and to stay ahead of the curve, it's crucial to...
A call to action, or a CTA as we call it in marketing-speak, is the action you want your visitors to perform. You can have a call to action on just about anything — your homepage, social media posts, email newsletters, ads, landing pages and more. While a...
Bounce rates are when people decide to bounce - literally. They click away from your website, they delete your email newsletter, or they otherwise get away from you as quickly as possible without so much as clicking on anything else. The higher your bounce rates are, the more...
It’s the age-old question when it comes to B2B outreach and attracting businesses to your service. And as times are changing, so are your customer’s needs and marketing habits. Just when you think you’ve found a great way to capture leads, something new comes along. If you are...
Copywriting vs Content Writing What’s the Difference Between Copywriting and Content Writing? Are you writing copy or creating content? We get it - it probably sounds like we are splitting hairs here. The truth is, copywriting and content writing are two totally separate things. If you’ve been having trouble finding the...
Email Marketing is still going strong, and can easily be your most profitable means of marketing. It is relatively low in cost to set up, manage and send emails which gives you an amazing ROI. A well-crafted newsletter helps improve your brand image and increase your audience size. It...
