You may or may not have heard: video is on the rise. They will help your SEO greatly, and it is time you started making them. Videos allow the extra opportunity to plug in keywords for your business and gain backlinks which will ultimately boost your website higher up in search. Not to mention, great video production gives you an added opportunity to spread brand awareness and go viral!

The Facts: Effectiveness of Video

• Video already makes up 64 percent of all internet traffic, according to Cisco’s 2014 Visual Networking Index
• YouTube is the second-largest search engine in the world
• 71% of people to watch a company’s video to completion will make a purchase
• 44% of people have watched a company’s video and made a purchase in the past month
• 51% of people who watch a company’s video will visit their website
• 53% of people who watch a company’s video contact the company with questions

Why Video Production is Important

Here’s another staggering statistic: only 7% of small, local businesses with annual marketing budgets of less than $10,000 last year made videos. This means that the time is now. You can get ahead of the curve and give your customers yet another reason to choose you instead of your competitors.

Warning: Don’t just go making any video and put it up on YouTube. It’s important to take the extra time and money to make sure it looks great, gets your message across clearly and aligns with your company’s branding.

Quickly Get Your Message Across

It’s obvious that people are much more visual online these days. Nobody wants to sit around and read huge paragraphs of text in order to understand a business or it’s offerings. Creating a short, highly-visual video for your audience helps get your message across in a fun, quick, creative way.

Great examples are how-to videos, list videos (4 Reasons Why We’re The Best!), quirky animations and beautiful photo montages. You only have a few seconds to capture someone’s attention, so make sure it’s eye-catching and captivating!

Gaining Trust Through Professionalism

If a customer sees that your video is produced well, has great graphics and is professionally made, it gives them an instant sense of trust with your business. A sloppy, shaky iPhone video can do more damage than good, so spending the extra money for video production goes a long way. At the end of the day, it’s all about first impressions. You don’t want yours to be bad in any way.

Shareability

Having a great video can spark shareability, especially if the video is professionally made in a creative way. Once it reaches your target audience, they will go share it on their social media pages. This allows for an even wider audience to see it and spreads your keywords much further. This shareability will give your company credibility, and they will be able to remember your name and recognize you when they’re ready to make a purchase.

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