24Aug
18Apr
Migrating from Google Universal Analytics to Google Analytics 4
Google has recently announced an upgrade to its Universal Analytics platform, which will now be known as Google Analytics 4. This new update brings a plethora of features and improvements that will provide better insights and tracking for businesses. As a business owner, it is essential to understand the...
11May
What is a Competitive Market Analysis?
What is a Competitive Market Analysis?
Think you know everything about your business? Think again! Before every sports game, coaches analyze and study their competitors, then craft a strategy based on their research. Just like a championship coach, it’s time for you to take a look at your opponents and find...
01Jun
Preventing PPC Click Fraud and Unwanted Clicks
Preventing PPC Click Fraud and Unwanted Clicks
PPC advertising is an extremely valuable tool to have in your digital marketing toolbox. It can propel your brand forward by driving relevant traffic that you would not have otherwise received. However, some competitors don’t believe in friendly competition when it comes to...
13Nov
4 Ways to Make Your PPC Ads Better Today
Despite what you might think, PPC isn’t a “set it and forget it” type of thing anymore. It takes constant massaging, monitoring and updating to be successful. This is true even if your ads are giving you an ROI and seem to be performing well. They can always be doing...
15Oct
5 Things You Need to Run Ads
When you’re ready to run ads, it’s important that you have everything prepared beforehand. If you’re going to shell out some of your hard-earned money to run ads, you’ll want to make sure they are effective, right? Getting into the backend of an ad manager can be overwhelming, so we’ve...
29Jul
4 Ads You Can Start Running Today
By now you know that one of the kings in the castle of digital marketing is advertising. Paying to play is almost required when it comes to having a successful digital marketing campaign, but it can be hard to know where to start. Especially if marketing is not your...
15May
5 Foolproof B2B Outreach Tips
When you’re in the B2B (business to business) industry, getting new leads and guiding them through your sales pitch is extremely important to know how to do properly. Whether you gather your leads through email marketing, social media, paid ads or sales funnels, you need to...
10Apr
Let’s Talk About Split Testing
If you’re not split testing - you should be. Split testing, also known as A/B testing, is a way to compare and contrast different marketing elements to see what your audience likes the most. Through this process, you are able to curate marketing materials that are more effective...